Kroger (all divisions) - Private Selection "Bliss"

Kroger wanted compelling visuals to convey “Bliss” in relationship to its upscale brand image and superior quality products. Because the highlight of the campaign was the food itself, I developed an add campaign the featured a variety of target customers experiencing the “bliss” of tasting Kroger’s Private Selection products.

I developed a full ad campaign that included TV, outdoor, digital display ads, and in-store signage.