Fred Meyer - Snowmom
Tapping into childhood nostalgia, and working with award-winning animation house, Laika, I developed a heart-warming, holiday character to help Fred Meyer customers navigate the holiday sales.
Seeking a way to cut through the myriad of holiday spots, I created the initial concept of a friendly Snowmom as Fred Meyer’s holiday spokesperson. Once the initial idea had been created, I coordinated with Laika to develop the full look, tone and feel of our Snowmom and help bring her and her family to life.
The successful campaign developed five separate lively and whimsical spots and ran for three years.
