Fred Meyer - Garden Center
Working with my copy partner, I created a lifestyle spot that would feature a wide variety of products in natural Summer settings. We were charged with find a way to make the spot visually interesting and unique within the field of commercials selling Springtime gardening accessories and ideas.
We used interesting match-action transitions to help tell the story and guide us smoothly from one scene to the next. I worked on preproduction preparation, including full storyboards as well as coordinating with vendors to provide food styling, wardrobe, locations specs and props. I also provided on-set art direction and post-production editing oversight.