Kroger (all divisions) - Health Matters
Kroger wanted to create a full campaign to highlight the many features of it’s new health management program. I developed a simple, yet effective campaign that made it easy for customers to engage in all the features available to them. I created and design the entire print campaign from the initial logo design to all in-store collateral, including design and production. Additionally, I helped concept the broadcast creative and assisted in production of the television spot.