Ralphs - Stickleys

Ralphs wanted a light-hearted ad campaign to feature their new, in-store lower prices. I created a series of collateral featuring a stick-figure family enjoying all the benefits of shopping at Ralphs that would set them apart from the more traditional advertising being run by their competitors. The full campaign included broadcast advertising (three seasonal versions), in-store signage, outdoor boards, and truck wraps.

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